Posted December 28, 20177 yr So rumours have it that Taylor is releasing 'End Game' as the next single from 'Reputation' (Ofc - it's definitely the huge smash on the album imo) But in even more surprising news, Taylor and Katy seem to have buried the hatchet as there are photos and reports showing Katy on set of the video/filming for a cameo. :o I'm excited to see this just coz it closes so much rubbish for them both. Hopefully they can both move on from this!
December 28, 20177 yr Those rumours sound interesting :o End Game is already impacting radio in the US, seems like it's the third single over there. Not sure why they even bothered with Gorgeous here but hey :lol:
December 29, 20177 yr Sounds very interesting and cannot wait to see the results, I think releasing 'End Game' was a smart move and should smash. If it wasn't for her beef with streaming then this could have already made a big impact.
December 29, 20177 yr Photos in this article: http://www.mtv.co.uk/taylor-swift/news/is-...ame-music-video
December 29, 20177 yr Are you really expecting Katy to agree to be a 2nd row backup dancer for Taylor? Jf she did that she'd be ridiculed even more
December 29, 20177 yr Author Yeah, I'm not sure if the pics are for the video and more that Taylor and Katy were in the same place at the same time and decided to talk or whatever. But good either way.
January 3, 20187 yr This era is a huge mess. What is it with all popstars having an absolute tragic album campaign this era when they could have been much bigger?
January 3, 20187 yr Katy appearing is a f***ing reach. Taylor still hates ha.The only thing that makes me skeptical about the entire thing is that not only was this at the set of the shoot, but the song literally says “I bury hatchets but I keep maps of where I put them”. This could easily be more shade throwing towards Katy which can only damage the latter’s career even more than it already has been
January 3, 20187 yr Those rumours sound interesting :o End Game is already impacting radio in the US, seems like it's the third single over there. Not sure why they even bothered with Gorgeous here but hey :lol: Possibly because it seemed to be holding better than RFi not massively but still :lol: Hopefully she promotes this if strategy is right could a brits duet happen
January 4, 20187 yr Yaaass, hopefully Hot hits is a final indication this is really the next single, as much as I love Gorgeous this is the smash and it can't wait for it to start showing that and taking off.
January 6, 20187 yr US RADIO UPDATE POP: 12 12 TAYLOR SWIFT End Game f/Ed Sheeran/Future 7968 7787 181 44.006 +102 Spins +34 Bullet +0.114 Audience HOT AC: 20 18 TAYLOR SWIFT End Game f/Ed Sheeran/Future 1889 1630 259 11.066 +11 Spins -28 Bullet -0.011 Audience RHYTHMIC: 29 29 TAYLOR SWIFT End Game f/Ed Sheeran/Future 1054 1029 25 3.455 +9 Spins +11 Bullet +0.050 Audience Radio pretty much wrung itself around on this after the GP reception to RFI was lukewarm at best. The pacing for this to get full-fledged promo is a bit weird. I have a feeling that they’re saving the video release for the Grammy’s and that could serve as promo there (it worked twice before, why not now?), but I don’t know if that’s going to be a viable window to ensure this smashing. It’s on Today’s Top Hits but it’s below Sucker For You, and sales for this haven’t really gone into hyperdrive to draw in new customers.
January 10, 20187 yr Trailer for video tomorrow, video out on Friday :wub: Confirmed on the swift life *.*
January 12, 20187 yr It's a bit better than the Ready For It waste. But I really wish she'd find a new video director. At this point his videos just look overly glossy and expensive for the sake of it. Apart from looking pretty there's really not much to this video.
January 12, 20187 yr Agreed. How can such an expensive video be so boring? So many setups they could have done something with but they're gone within a few seconds.
