Could be touch and go, if Rita's cheque makes it to HMV :o :o

LMAO

Ew at Benny Harris getting pushed out of the top 30 by Baby Shark

The album sales are abysmal outside of Take That and The Greatest Showman (it has been out a year so it's numbers are great).

 

Maybe I expected too much but I thought Buble could clear 40k this week seen as we are getting closer to Xmas. Similarly Little Mix 2nd week is terrible sales wise and you would think Cliff at Xmas time could pull in at least 40k.

 

I guess it is the state of the market but even with that it all looks a bit pathetic.

 

Although sales are down they aren't falling off a total cliff, if last Xmas was anything to go by it was until the three December weeks that sales were decent all round as most people were in the shops. November had decent top end sales and 20k for top 10. I'm still confident Xmas weeks sales will be something like

 

1) 100-120k

2) 80k

3) 50-70k

 

Top 10 30k

 

I'll be praying for Rita tonight.

Could be touch and go, if Rita's cheque makes it to HMV :o :o

Sorry... I meant Rita, get them confused all the time 🤔

I'll be praying for Rita tonight.

 

Sheesh she getting a top 10 album not dying no need to be so dramatic :teresa:

Little Mix fan base is a lot lot younger than Rita Ora trust me. If you go to a Little Mix concert there is a lot of 6-12 year olds. Rita is definitely more aimed at teenagers to 20 somethings.

 

I completely disagree. People in their teens and 20s may like one or two Rita Ora songs but I have a hard time anyone above 15 would honestly identify as a Rita Ora fan, enough to get her album or to stream in its entirely. Pop albums are mostly sold to kids.

I completely disagree. People in their teens and 20s may like one or two Rita Ora songs but I have a hard time anyone above 15 would honestly identify as a Rita Ora fan, enough to get her album or to stream in its entirely. Pop albums are mostly sold to kids.

I'd actually agree with Sammy's judgement of their fanbases - having attended both their gigs in the past year, Little Mix's gig was filled with SO many more people under 15 than Rita. Her music is aimed more at people in their late teens/20s I would say. There's a clear difference to me between pop songs like Black Magic and Anywhere (and I adore both songs, for the record).

Sheesh she getting a top 10 album not dying no need to be so dramatic :teresa:

 

After all Rita has sacrificed for me, it's the least I can do for her

I'd actually agree with Sammy's judgement of their fanbases - having attended both their gigs in the past year, Little Mix's gig was filled with SO many more people under 15 than Rita. Her music is aimed more at people in their late teens/20s I would say. There's a clear difference to me between pop songs like Black Magic and Anywhere (and I adore both songs, for the record).

Her song being AIMED at people in their late teens/20s doesn't mean people in their late teens/20s care about Rita Ora. I mean, Little Mix are much more popular than Ora in general with all segments of the public (including people in their late teens/20s) but yes, people who generally spend their $ on LM (i.e.: by buying their albums or going to their concerts) are generally kids. But I'm willing to bet people who are truly invested in Rita Ora to spend money on her are pretty young too. People in their teens and 20s are interested in a range of acts -- Drake, Post Malone, Dua Lipa, George Ezra -- but I don't believe there's enough of a market in this age group for Ora.

 

She has no fanbase among any age group, she just has hits because she is extremely well promoted and is everywhere. People who consume this type of act (Anne-Marie is another example of that, although her promotion pales in comparison to what Ora is getting since her debut. Jessie J was also another example when she had her debut album) are generally very young.

Edited November 28, 20187 yr by André

Her song being AIMED at people in their late teens/20s doesn't mean people in their late teens/20s care about Rita Ora. I mean, Little Mix are much more popular than Ora in general with all segments of the public (including people in their late teens/20s) but yes, people who generally spend their $ on LM (i.e.: by buying their albums or going to their concerts) are generally kids. But I'm willing to bet people who are truly invested in Rita Ora to spend money on her are pretty young too. People in their teens and 20s are interested in a range of acts -- Drake, Post Malone, Dua Lipa, George Ezra -- but I don't believe there's enough of a market in this age group for Ora.

 

She has no fanbase among any age group, she just has hits because she is extremely well promoted and is everywhere. People who consume this type of act (Anne-Marie is another example of that, although her promotion pales in comparison to what Ora is getting since her debut. Jessie J was also another example when she had her debut album) are generally very young.

Once again, I attended both of their last tours and I can very confidently say that Rita had a muuuuuuuuch higher amount of over 15s than Little Mix (and a large chunk at Little Mix were parents...!). You're right that she doesn't have anywhere near as much of a fanbase as Little Mix anyway, but I expect if we took a survey of the people at each of their gigs, we'd see Rita quite noticeably above Little Mix. If people in their 20s can enjoy Dua Lipa, I don't see why Rita's such a problem for them.

The thing that surprises me from the last couple of times I've seen LM, is just how much more and more diverse their fanbase is getting. Literally groups of friends just out to enjoy their night, bop to their hits and have a great night (amongst the core fanbase of mid-teen girls & young boys and girls ofc) lots of parents seemingly having a great time too.

 

The growth of LM fanbase has been insane and amazing for me to witness. I remember going to the Salute tour (first time seeing them) and noticing how young their fanbase was.

 

Also, the amount of late 20's - early 30's women that bought LM5 from me at work as I asked them if it was a gift to which they replied "no it's actually for me" is a lot more than you'd probs expect tbh.

Her song being AIMED at people in their late teens/20s doesn't mean people in their late teens/20s care about Rita Ora. I mean, Little Mix are much more popular than Ora in general with all segments of the public (including people in their late teens/20s) but yes, people who generally spend their $ on LM (i.e.: by buying their albums or going to their concerts) are generally kids. But I'm willing to bet people who are truly invested in Rita Ora to spend money on her are pretty young too. People in their teens and 20s are interested in a range of acts -- Drake, Post Malone, Dua Lipa, George Ezra -- but I don't believe there's enough of a market in this age group for Ora.

 

She has no fanbase among any age group, she just has hits because she is extremely well promoted and is everywhere. People who consume this type of act (Anne-Marie is another example of that, although her promotion pales in comparison to what Ora is getting since her debut. Jessie J was also another example when she had her debut album) are generally very young.

 

I went to Rita’s tour this year and there was literally 0 children there? It was all people in their 20s and early 30s. Maybe some late teens too.... I’m 30 and went with a big group of friends aged 27 - 31....? I don’t really think you know what you’re talking about here kiddo.

That usually happens with long lasting girl and boy groups, they start off being aimed at younger kids but mature and realise their long term target should be at the general British public e.g. Take That.

If people in their 20s can enjoy Dua Lipa, I don't see why Rita's such a problem for them.

No, you're right, sonically, Rita Ora could easily be big among people in their 20s, just like Dua is. But Dua is a hot, current act (and "New Rules" connected to the GP in ways no Ora song ever did) and Ora, frankly, isn't. Her getting hits, at least in my opinion, has nothing to do with her having a considerable existing fanbase and everything to do with her having a top-notch marketing team that gives her the best promotion in the UK money can buy (combined with the fact they are well produced pop tracks that fit with the UK top 40 taste. They'd probably be just as big if they were from Anne-Marie or from Zara Larsson).

 

Pop acts that have a bunch of radio hits but no big fanbase are mostly consumed by kids and very young teens, who are the group that are most influenced by the media and top 40 radio. Which is why I personally think Rita Ora's CD buying/streaming public is not much older than LM.

No, you're right, sonically, Rita Ora could easily be big among people in their 20s, just like Dua is. But Dua is a hot, current act (and "New Rules" connected to the GP in ways no Ora song ever did) and Ora, frankly, isn't. Her getting hits, at least in my opinion, has nothing to do with her having a considerable existing fanbase and everything to do with her having a top-notch marketing team that gives her the best promotion in the UK money can buy (combined with the fact they are well produced pop tracks that fit with the UK top 40 taste. They'd probably be just as big if they were from Anne-Marie or from Zara Larsson)

 

Oh come on, Rita is still "Hot Right Now" :teresa:

I do agree with you on the marketing front though; who is funding Rita??? They can't be getting much return on their investment lol. Her presence seems to be pretty amazing in the US as well even though she's not had a hit since 2014 over there.

I was at Rita's gig in Brixton and it was mainly people in their 20's, with that being said I think most people just went for a night out rather than because they particularly liked Rita.

I went to Rita’s tour this year and there was literally 0 children there? It was all people in their 20s and early 30s. Maybe some late teens too.... I’m 30 and went with a big group of friends aged 27 - 31....? I don’t really think you know what you’re talking about here kiddo.

I mean, Rita Ora -- despite having 2 huge mega hits that played everywhere in 3028 and being featured all over British media -- played a concert for like 4k people that didn't even sell enough in London for them to add an extra date. So my point is not that her gigs have as many kids as LM but that acts like her (i.e.: over-promoted pop acts that are all over top 40 radio and TV but don't have a considerable fanbase) mostly sell to a very young public. But I'm not really looking for a fight with Rita fans tbh, it's just my view.

 

Plus, Rita Ora concert was at the O2 Academy, which is hardly a family-friendly venue. Little Mix are playing at arenas, which is a completely different ballgame and much more attractive for parents to take their kids. It's difficult to compare demographics when you consider that.

 

Oh come on, Rita is still "Hot Right Now" :teresa:

I do agree with you on the marketing front though; who is funding Rita??? They can't be getting much return on their investment lol. Her presence seems to be pretty amazing in the US as well even though she's not had a hit since 2014 over there.

Honestly, HOW she gets this funding is one of the world's biggest mystery to me. She has an A-list P.R. game but she doesn't have the sales to back that up. It's not only limited to the UK/US, even in Germany she is all over TV and radio despite the general public having absolutely no clue who she is. I mean, i think her songs are fun and she is talented but WHERE is the money coming from??

Edited November 28, 20187 yr by André

No, you're right, sonically, Rita Ora could easily be big among people in their 20s, just like Dua is. But Dua is a hot, current act (and "New Rules" connected to the GP in ways no Ora song ever did) and Ora, frankly, isn't. Her getting hits, at least in my opinion, has nothing to do with her having a considerable existing fanbase and everything to do with her having a top-notch marketing team that gives her the best promotion in the UK money can buy (combined with the fact they are well produced pop tracks that fit with the UK top 40 taste. They'd probably be just as big if they were from Anne-Marie or from Zara Larsson).

 

Pop acts that have a bunch of radio hits but no big fanbase are mostly consumed by kids and very young teens, who are the group that are most influenced by the media and top 40 radio. Which is why I personally think Rita Ora's CD buying/streaming public is not much older than LM.

I think you're ignoring the evidence though and making assumptions based on your own judgement. Let's not forget that Rita's had five top 10 hits in less than 2 years, and I'd say four of them at least deserve more credit than "radio hits" - Anywhere and Your Song are both million sellers, Lonely Together is very comfortably platinum and Let You Love Me will be before long too - 8 weeks in the top 10 is excellent, and it's a run that's only ended by ACR so it would undoubtedly have achieved more. We can't compare to new Rules, it's an unfair comparison because I think most artists in the current UK top 40 haven't had a hit with the cultural impact of New Rules. Sure, she's popular with radio and I don't doubt that younger people are listening to her music through radio and Spotify playlists, but the people who are investing in her are definitely older than the likes of Little Mix's fanbase and I think the evidence is pretty clear.

 

Also she's playing the O2 Arena next year so we'll see when the time comes just how many of those 20,000 tickets she's sold, I expect it will be notably more than the 4k at Brixton from this year.

 

Oh come on, Rita is still "Hot Right Now" :teresa:

I do agree with you on the marketing front though; who is funding Rita??? They can't be getting much return on their investment lol. Her presence seems to be pretty amazing in the US as well even though she's not had a hit since 2014 over there.

Sponsorships and endorsements I suspect! She never seems to be short of work so she must be making a return that way (and now through touring like most artists).

I think you're ignoring the evidence though and making assumptions based on your own judgement. Let's not forget that Rita's had five top 10 hits in less than 2 years, and I'd say four of them at least deserve more credit than "radio hits" - Anywhere and Your Song are both million sellers, Lonely Together is very comfortably platinum and Let You Love Me will be before long too - 8 weeks in the top 10 is excellent, and it's a run that's only ended by ACR so it would undoubtedly have achieved more. We can't compare to new Rules, it's an unfair comparison because I think most artists in the current UK top 40 haven't had a hit with the cultural impact of New Rules. Sure, she's popular with radio and I don't doubt that younger people are listening to her music through radio and Spotify playlists, but the people who are investing in her are definitely older than the likes of Little Mix's fanbase and I think the evidence is pretty clear.

 

I don't disagree her songs are legit hits but there are acts who have a bunch of hits because the general public is genuinely interested in them and acts that have a bunch of hits because they have great marketing, songs that are a perfect fit for Spotify playlists/top 40 radio and a great P.R. team behind them (i.e.: Jason Derulo -- although Ora easily beat him in the P.R. game). I'd definitely say Rita Ora is in the latter category.