It is now 19th October 2020. That means Adele’s fourth studio album “30” is now just one month away from being released. The album has 12 tracks in it. Easy On Me is the second track on the album. But there is one question that I think should be asked - how big do you think the first week sales for the album will be? Her previous album, 25, currently holds the record for the biggest opening week for an album in the UK. It sold a massive 800,307 copies in its first week, beating the previous record, which was held by Oasis for 18 years with “Be Here Now” (which coincidentally was their third studio album).

 

How big do you think 30’s first week sales will be? Do you think she will be able to beat her own record, do you think she will avoid beating this record?

Surely she won’t come anywhere near her record in the current climate, but I went for just over half that (400-450).

350-400k I reckon!

I’m going to say 500k to 550k this is Adele and something I learnt is always expect the unexpected with her

Well, for the first time she’s going for multi format release of the album so I wouldn’t be surprised if she matches her own record or eventually break it!!!

 

I will go and over predict rather than under predict and save myself from embarrassment :P so I think she’ll open with 850k!!!

I expect it to at least do 300k. Can’t imagine it being that much beyond this with the album market now but who knows with Adele. Would love to see it do more.

462,652 tbh

I’m thinking between 550K-600K personally.

 

She’s a once in a generation type success. The hype is absolutely huge and the promo will be fantastic as well it’ll be well promoted she’ll be everywhere. She’s one of those artists who appeals to so many demographics.

 

I think the sales will be something like 500K-ish from physical sales and then the rest from streaming sales.

Edited October 20, 20213 yr by Jord

330k

120-140k (real sales without streaming points).

Haven't been following her release that much, does she have many variants in vinyl, cassettes etc?

Seriously, who voted for 1m or higher? :unsure: it's hard to call in the current climate but I wouldn't have thought she'll manage more than 300k. I'm ready to expect the unexpected though!

Edited October 19, 20213 yr by Mangø

I know better than to underestimate her now so at this point I honestly wouldn't rule out this doing similar numbers to '25'. It's not like the singles chart where download sales collapsing makes it essentially completely impossible to match 'Hello', Adele has previously proven basically impervious to the decline in the physical album sales market.

I’ve gone 450..

with the way the current climate is - I really don’t think 800,000 is achievable again.. but as the same time, this is Adele .. her popularity and the curiosity of people is pretty immense..

and, if anybody could surprise us with the sales/volume of streams - I think it’s her. Never underestimate the icon that is Adele

! ;-)

Edited October 19, 20213 yr by .MIKE.

I'm gonna say 600k. Hype has been huge so should do that kind of figure even in this climate.

Crunching some numbers- the average sale for a No 1 album in 2015 before "25" was released was just under 40k- so it opened with a sale 2,000% higher than the average

 

Average sale in 2021 for a No 1 album so far is 25.7k so a similar % would work out to around 514k.

 

 

She's exceeded everyone's predictions with the single (even though I kinda knew), so I think she'll do in the region of 400k!

With the multi-format release, I think she'll do around 680k. Not quite matching 25 but insane numbers nevertheless.

350-400k I reckon!

 

 

Me too.

600k