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3 minutes ago, Steve201 said:

Because 25 was her peak imperial era!

I guess also factoring in the fact she went away for 6 years and the overall market had seen a sharp decline in that time.

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Just now, Mr. C. Joel said:

They have to do something the industry has changed over to streaming it's a way of keeping healthy physical sales?

So what do you suggest they do?

I want something real

5 minutes ago, Mr. C. Joel said:

They have to do something the industry has changed over to streaming it's a way of keeping healthy physical sales?

So what do you suggest they do?

I want the charts to be real, not inflated with fake sales because people want to see healthy sales.

There should only be:

CD

Vinyl (1 variant only)

Cassette

Download

Audio streaming only

No fake sales with dozens of formats

7 minutes ago, Jessie Where said:

I guess also factoring in the fact she went away for 6 years and the overall market had seen a sharp decline in that time.

Another factor that makes taylor, and others with huges sales noteworthy

5 minutes ago, 777666jason said:

Another factor that makes taylor, and others with huges sales noteworthy

They're not noteworthy if they have dozens of formats and variants. They're fake sales and should not be counted.

12 minutes ago, Bristolmans said:

They're not noteworthy if they have dozens of formats and variants. They're fake sales and should not be counted.

Screenshot_20251007_232344_Gallery.jpg

20 minutes ago, Bristolmans said:

They're not noteworthy if they have dozens of formats and variants. They're fake sales and should not be counted.

So you know for a fact every single fan is purchasing all the variants? Because that’s not the case at all.

You’re also cutting a huge market of vinyl collectors out who collect vinyls?

I know I’d be bored if all artists had was one vinyl variant?! Multiple gives people choice.

I still don’t see your point it’s hardly fake sales when someone is going out and buying however many versions? Other artists do exactly the same it’s just Taylor has a bigger fanbase…So it’s all relative to the market no?

The only difference would be even less physical sales meaning streaming would be an even more dominant factor?! So smaller artists who use multiple variants probably wouldn’t even be able to compete with streaming the same with legacy acts who rely on physicals? How would that be fair?

It’s a small artist with loads of variants that uses that tool to chart in the top 5 for the very first time and instantly enhances their profile because of it helping them become a bigger name with more support. Surely that isn’t always a bad thing?

2019, 2021, 2023, 2025.

And still mentioning about fake sales funnily in 21,23, 25 when Taylor Swift has an album out.

The charts won't change.

I'm pretty sure Taylor's sales even without extra variants would be well over 300,000 this week anyway so it's neither here nor there.

I personally think the way the same Greatest Hits and pseudo-Greatest Hits titles endlessly clog up the album chart is a bigger problem than a few extra sales from variants in one week.

With variants i see them as more real sales than most of the streaming allocations towards albums.

With variants they are great collectors items that people make the choice to buy, not all streams are by choice making them more fake.

I don’t have an issue with physical variants, the only thing I find odd is the fact they’ve just released 4 different digital only variants a couple of days ago. At this stage they know she is going to do colossal numbers, so why resort to these digital variants? How much more does she need? Only her fans are going to buy those and they’ve already spent a fortune on her physical formats.

56 minutes ago, musicfan97 said:

I don’t have an issue with physical variants, the only thing I find odd is the fact they’ve just released 4 different digital only variants a couple of days ago. At this stage they know she is going to do colossal numbers, so why resort to these digital variants? How much more does she need? Only her fans are going to buy those and they’ve already spent a fortune on her physical formats.

I believe it's a US chart play to boost her numbers to break Adele's record. There is some rule that a certain number of digital variants are allowed hence them releasing mid-week.

4 hours ago, Rob said:

I believe it's a US chart play to boost her numbers to break Adele's record. There is some rule that a certain number of digital variants are allowed hence them releasing mid-week.

What i'm confused though by is the new billboard rules. The rules state that new digital variants (ones that contain any new music beyond what is already available on physical releases) cannot be released mid-week in week 1. Also, they increased the minimum price of albums from $4.99 to $7.99, and as far as I can see, the new variants are $4.99 on itunes

Taylor Swift’s The Life Of A Showgirl remains at #1 in today’s Wednesday update with 353,062 UK sales.

4 minutes ago, Jerald said:

Taylor Swift’s The Life Of A Showgirl remains at #1 in today’s Wednesday update with 353,062 UK sales.

Looks like she won’t reach #1 on week 1 of the YTD chart but should still clear 400k easily

2 minutes ago, Mr. C. Joel said:

Looks like she won’t reach #1 on week 1 of the YTD chart but should still clear 400k easily

In the US they started to ship those 4 Deluxe, but no idea about the UK, but yeah 400K is respectful 😀🤣

18 hours ago, Bristolmans said:

Totally agree, Adele doesn't need to resort to dirty tricks to have fake sales.

How many records has Taylor Swift actually sold without dozens of variants and formats! I guarantee it won't be anywhere near the nonsense that's being portrayed. She's an egotistical, narcissistic. I can't wait for her peak to be over. She has a shelf life just like everyone else.

Taylor's "shelf life" is literally at 20 years from next year... so that point isn't the "drag" you think it is.

18 hours ago, Bristolmans said:

I say the same about every artist, I think it's wrong. That's why I stopped with these fictional charts years ago.

"Stopped with these fictional charts years ago"... yet... here you are... in a chart forum... moaning about an artist charting... tearsmile

18 hours ago, Bristolmans said:

I want something real

I want the charts to be real, not inflated with fake sales because people want to see healthy sales.

There should only be:

CD

Vinyl (1 variant only)

Cassette

Download

Audio streaming only

No fake sales with dozens of formats

You'd have more of a point if streaming the album in full equated to one "sale" per account. But unfortunately, every artist has to adapt and variants is just the way it's at currently. Hence why every 95% of artists will use (and continue to do so) that tactic for the forseeable.

I think it gets over estimated how many fans fully variant collect anyway (generally speaking).

6 minutes ago, Tafty said:

I think it gets over estimated how many fans fully variant collect anyway (generally speaking).

A million percent this. The vast majority of people don't have pockets deep enough to variant collect, for a start.

And then when you take into account that most people that variant collect would probably only be doing it for their one absolute favourite artist (like me), that number will be even lower.

Ultimately, having multiple variants gives choice. Taylor will probably have more variant collectors than most, but that's mostly by virtue of having more fans than most. It really is as simple as that! Instead of an album selling 25k (perhaps 2k duplicates of the same format), we're seeing an album sell 400k (with perhaps 32k duplicates)

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