April 4th

Announcement link

Edited March 24Mar 24 by EmailsICantChase

April 4th can't come sooner.

I must have played the 30 second preview at least 10 times now.

Ooh April 4th 2 weeks who we thinking is his biggest competition 🤔 potentially still Alex

Just had a listen. I'm not sure it's a massive number 1 single like 'Bad Habits' but it's a good pop song.

Although I think Autumn Variations was a passion project, I can't see how Subtract was as it was the final part of a successful series.

Not sure why it misfired, but suspect it was just Ed-Overload by then?

Is it out already?

Just now, Liam S said:

Is it out already?

It appears to be out in territories such as New Zealand (and that part of the world).

I see it's track #1 on NMF AU

3 hours ago, ChrisJK said:

Although I think Autumn Variations was a passion project, I can't see how Subtract was as it was the final part of a successful series.

Not sure why it misfired, but suspect it was just Ed-Overload by then?

Subtract is definitely not the passion project, although he didn't give it the attention of the other 4 it definitely is part of the main series. Maybe he just knew there wasn't any more hits on it 🤔

Autumn variants was though as he just released that on his label

Well this is a massive bop. Best thing he's released in...forever.

4 hours ago, ChrisJK said:

Although I think Autumn Variations was a passion project, I can't see how Subtract was as it was the final part of a successful series.

Not sure why it misfired, but suspect it was just Ed-Overload by then?

I have previously described Subtract and Autumn Variations as a passion project, but I think it's fair to say Subtract was not. It was just a lower key release given the subject matter, he quite clearly wasn't going for big pop or anything.

2 hours ago, Liam S said:

Is it out already?

there's a teaser out on YouTube and it sounds promising!

Wouldn't be surprised if this is another "Bad Habits" or "Shivers" level hit, very catchy and best single he's released since those.

I do find the Ed Sheeran debate a bit funny. Load of self obsessed chart geeks who get the ick ablut Ed Sheeran who is obsessed with charts 🤪😛

Subtract was definitely a flop. I don’t know what he intended to do with it, but either the label or Ed was not confident in the material which is why a random track was tacked on as the lead single. Definitely his weakest album.

Excited for this though from the clips! I don’t think he can can ever be as big as he was in the charts in the way from 2013-2018 but he knows how to make a big pop song. Will be interesting to see if this has longevity and does take off. Sometimes the tracks which are grafted to go viral never actually take off!

Well, I really like it! Let's see how long this lasts for me until it feels horribly overplayed x

Sounding really good to me. Can’t see this not being another big hit for Ed.

Listening to this now… it’s a bop

Is it just me or does this sound a little like Olly Murs single You Don’t Know Love.

This is very very good!! Will be a hit surely. Video is decent too!

no surprise to anyone but insta-A-listed by R1