Yes, but they shouldn't be. A youth radio station should appeal to all teenagers more than anything else imo.

 

So what are we talking about when we say 'youth'? I don't feel old at all thank you very much.

Most younger people (well around my age (16)) would rather listen to Capital than Radio 1. I think they're just trying to hang on to that demographic to seem cool and trendy when they don't need to be and would probably get some more listeners if they changed.

Radio 1 can't really win with what hits they play. If they play everything they're wrong because you can't get a hit without radio 1 support. If they don't play everything they're wrong because they're not playing a hit people obviously want to listen to!

If they don't play everything they're wrong because they're not playing a hit people obviously want to listen to!

I think they should have some more request shows (as far as I'm aware, there is only the request show after the charts on Sunday) and that way they could get more of an idea of what new music people want to listen to.

^RFC has hit the nail on the head there.

 

My sister is 22 years old-slap bang in the middle of Radio 1's target audience-and she loves Candy.... It makes no sense to call Robbie's music 'irrelevant'. It's top of the charts FFS. There must be some young people buying it. I'd love to be a fly on the wall when these decisions are made. Personally I'd listen to Candy, Moves Like Jagger, Jealousy, Your Body and Euphoria over most of the crap they do playlist.

By Radio 1 trying to appeal to the 15-29 age bracket, it doesn't mean trying to appeal to everyone in the 15-29 age bracket. I'm sure there are plenty of those in that age bracket that enjoy the song, and going just by that, Candy deserves to be playlisted. However, it seems as though Radio 1 don't want that kind of image. Isn't it that the average age of a Radio 1 listener is now in the mid 30's? I guess they're trying to pull away from that and differentiate themselves from Radio 2, whether you think that's acceptable or not. I agree with your subsequent post though: it's not going to make their viewing figures go up as I don't think they'll pull in huge audiences when trying to appeal to that age bracket. Radio for them (me?) is a rather niche thing.

It's not that I'm condoning them for being disrespectful towards the artists they've snubbed and pretending they don't exist, it's just that I can see why they do it.

Yes, but they shouldn't be. A youth radio station should appeal to all teenagers more than anything else imo.

 

That will never happen, they can never appeal to all teenagers and would be severly limiting their audience if they only aimed to reach out to teens.

(and what the hell with the size 2 tags?)

I think it's odd for Radio 1 not to see that Candy clearly has some wide ranging appeal that includes people in their demographic - it'd be almost impossible to be one of the fastest selling Number 1s of the year without the support of the young audience.

 

However, I rarely listen to radio anyway excluding the charts - I don't see the point in listening to some guy in London picking songs of which about 40% I don't like, 50% I think are alright and only about 10% I actually like, when I can put on a CD and listen to 100% of music I like.

That will never happen, they can never appeal to all teenagers and would be severly limiting their audience if they only aimed to reach out to teens.

(and what the hell with the size 2 tags?)

 

It really is impossible - at my school (and this will most likely be the same for the rest of the country) you get the "One Direction/Justin Bieber" fans and then the "indie" fans who's opinions of music are never going to cross! :P

It really is impossible - at my school (and this will most likely be the same for the rest of the country) you get the "One Direction/Justin Bieber" fans and then the "indie" fans who's opinions of music are never going to cross! :P

 

In my college group (nobody outside it matters tbh) there is the heavy metal group, the general chart group and then my friends and I who are a weird mixture :lol:

Edited November 5, 201213 yr by Regina

Oh my goodness you've just taken narrowmindedness to another level.

 

First of all, Radio 1 clearly try to cater to teenagers more than anyone else in the target audience. Teen awards, constant phone calls with 1d, a pathetically childish chart show.

 

Problem is, teenagers DO NOT listen to the radio that much. At least not Radio 1. I spend 8 hours a day with teenagers and none of the get up early just to hear the Breakfast Show and are in school for the last hour and half of it. They can't listen to any of the daytime shows because most of them are in school for most of the year. The Breakfast Show was always good for a car journey to work/school, but a lot of teenagers would rather plug into their ipods and listen to what they want. This wasn't so much the case when I was a teengaer but it is now, I can't move for teenagers with earphones in.

 

So Radio 1 is trying desperately to cater to a lost cause and so their average listener is still aged 3 to 4 years above the upper level of the target audience.

 

I find it insulting that you think Radio 1 should have just ignored me and my sister as if we were 'irrelevant' just because we hit 20. I'm 24 and I don't feel a day older than I did at 18.

 

01 Radio 1 needs to appeal to teenagers more and more. It's alright doing a bit of teen coverage, but other stations are thrashing Radio 1 in terms of teenage audience (e.g. Capital and Kiss), so Radio 1 need to completely block out direct appeal to the upper end of the bracket in terms of audience, so that more teenagers decide to tune in to Radio 1 instead of whatever station they listen to.

 

02 I think you'll find that a lot of teenagers listen to the radio every morning. Admittedly not as much people as they used to be, but a wide range of teenagers still listen to it, whether it is Radio 2 or Heart. Again, Radio 1 needs to appeal to the youth more than ever in a time of heavy competition from other radio stations.

 

03 I don't know what you're trying to say by saying that "Radio 1 is trying desperately to cater to a lost cause and so their average listener is still aged 3 to 4 years above the upper level of the target audience". If anything, that's bad and proves my above points.

 

04 Radio 1 shouldn't ignore you in particular. I was talking about the general audience and you and your sister are an example. There's no need to be offended by it. I was just saying that Radio 1 should appeal to the teenage audience to get a bigger teenage audience, that's all.

 

Klumzee hit the nail on the head, tbqh. I'm a teenager myself, so I know most of this by experience.

Edited November 5, 201213 yr by Grief

01 Radio 1 needs to appeal to teenagers more and more. It's alright doing a bit of teen coverage, but other stations are thrashing Radio 1 in terms of teenage audience (e.g. Capital and Kiss), so Radio 1 need to completely block out direct appeal to the upper end of the bracket in terms of audience, so that more teenagers decide to tune in to Radio 1 instead of whatever station they listen to.

 

02 I think you'll find that a lot of teenagers listen to the radio every morning. Admittedly not as much people as they used to be, but a wide range of teenagers still listen to it, whether it is Radio 2 or Heart. Again, Radio 1 needs to appeal to the youth more than ever in a time of heavy competition from other radio stations.

 

03 I don't know what you're trying to say by saying that "Radio 1 is trying desperately to cater to a lost cause and so their average listener is still aged 3 to 4 years above the upper level of the target audience". If anything, that's bad and proves my above points.

 

04 Radio 1 shouldn't ignore you in particular. I was talking about the general audience and you and your sister are an example. There's no need to be offended by it. I was just saying that Radio 1 should appeal to the teenage audience to get a bigger teenage audience, that's all.

 

Klumzee hit the nail on the head, tbqh. I'm a teenager myself, so I know most of this by experience.

 

But you're also too young to understand that 20 is not old. (I realise this is slightly counter-intuitive)

But you're also too young to understand that 20 is not old. (I realise this is slightly counter-intuitive)

 

But that wasn't the point I was trying to make. I was trying to say that Radio 1 should appeal to an audience that is less than 20 years old. There's a difference.

01 Radio 1 needs to appeal to teenagers more and more. It's alright doing a bit of teen coverage, but other stations are thrashing Radio 1 in terms of teenage audience (e.g. Capital and Kiss), so Radio 1 need to completely block out direct appeal to the upper end of the bracket in terms of audience, so that more teenagers decide to tune in to Radio 1 instead of whatever station they listen to.

 

That makes very little sense, if they are losing the teenage audience then they should focus on holding onto the audience they have rather than abandon them and focus on geeting teens to listen in.

It really is impossible - at my school (and this will most likely be the same for the rest of the country) you get the "One Direction/Justin Bieber" fans and then the "indie" fans who's opinions of music are never going to cross! :P

In my school it seems to be generally either:

- Bieber/1D/Conor Maynard etc.

- Rock/metal/emo etc.

- Rap

 

There are a few of my friends (and probably others) who like a bit of anything but I find it odd how generally you could easily split our year group into distinct (usually closed minded) music tastes

That makes very little sense, if they are losing the teenage audience then they should focus on holding onto the audience they have rather than abandon them and focus on geeting teens to listen in.

I was just about to say that on point 4:

I was just saying that Radio 1 should appeal to the teenage audience to get a bigger teenage audience, that's all.

You may get a bigger teenage audience by appealing to the teenage audience, but that won't make you're total audience any bigger if you start losing "older" audiences.

Edited November 5, 201213 yr by liamk97

Klumzee hit the nail on the head, tbqh. I'm a teenager myself, so I know most of this by experience.

 

I've somehow managed to hit the nail on the head while making the opposite point? :lol: I'm saying that because the likes of Capital and Kiss have the teen demographic pretty much wrapped up, that Radio 1 should focus on keeping their ever-aging audience happy and have a broader appeal rather than focusing in on teens as you've said. Having said that I do think that Radio 1 are doing a pretty good job already and that they're never going to please absolutely everybody, it's just the way they go about deciding which songs to have and not have on their playlist is a bit dodgy.

 

first of all, Radio 1 shouldn't just be appealing to teenagers, as Grief seems to think. It's target range is 15 - 29. I would have serious issues with the main radio station, being funded by licence fees, having such a narrow remit, and rightly so.

 

Secondly, I can't imagine most 25 year olds would even be slightly interested in One Direction/Justin Bieber.

 

Thirdly, and back to Robbie, clearly his song appeals to a wide range of people, so for Radio 1 to say he is irrelevant to their target audience is just nonsense, and people are rightly kicking up a fuss over it.

Why should R1 try and step on Capital etc.'s toes anyway? They have their own niche as it is as a compromise between stuff that's selling well and stuff recommended by DJs who actually know what they're talking about.

In my school it seems to be generally either:

- Bieber/1D/Conor Maynard etc.

- Rock/metal/emo etc.

- Rap

 

There are a few of my friends (and probably others) who like a bit of anything but I find it odd how generally you could easily split our year group into distinct (usually closed minded) music tastes

 

Funny how things never really change, when I was at the back end of high school a decade ago it was:

 

- Blue/Westlife/Busted

- Rock/metal/emo

- Rap

 

It's really only the revolving door of teenage pin-ups that change, the rest stays pretty much the same! And then there were a very few people on the fringes who loved the non-boyband pop music and dance music, which a lot of people don't seem to get into until they start clubbing. Dance was my favourite genre from the age of 11! :lol:

 

Yeah, I think Britney could very easily go ignored next era. She'll really need to smash it worldwide next time round (and not just a 5 minute worldwide #1 like HIAM) for Radio 1 (and the UK in general) to take notice. Of course it wouldn't hurt if she'd actually promote but we can't expect miracles :lol:

 

They might playlist her next song, since it's with will.i.am.